Bruno

Based on the character, Bruno, created by Sacha Baron Cohen. Universal Pictures won a bidding war for the project, paying a reported $42.5 million dollars. The deal includes the production budget and a backend component for Sacha Baron Cohen. Not for everyone and clearly the same could be said for Borat, this is another winner for Mr. Cohen though perhaps not to his initial success. His second film pushes the envelope on taste even further including ...Read More

I Love You Beth Cooper

A nerdy valedictorian proclaims his love for the hottest and most popular girl in school – Beth Cooper – during his graduation speech. Much to his surprise, Beth shows up at his door that very night and decides to show him the best night of his life. Directed and produced by highly successful Chris Columbus, this hayden Panettiere vehicle has the unfortunate position of playing opposite Bruno. Appealing to teen boys (13-19), the film doesnt look ...Read More

The Hurt Locker

The Hurt Locker is a riveting, suspenseful portrait of the courage under fire of the military’s technicians of the bomb squad, who volunteer to challenge the odds and save lives in one of the world’s most dangerous places. A thrilling and heart-thumping look at the effects of combat and danger on the human psyche, The Hurt Locker is based on the first-hand observations of journalist and screenwriter Mark Boal. This is a highly respected and well ...Read More

Friday, July 3 Overnight Estimates

Transformers 2 takes the top spot with nearly $18M on 4234 locations. Ice Age 3 has about $17M at 4099 locations. Public Enemeies holds third place clost to $11M at 3344 locations. The Proposal holds well with close to $6M at 3099 venues. The Hangover rounds out the top five with near $5M at 3070. UP is sixth with $3M on 2656, My Sisters Keeper with $3M on 2608 and The Taking Of Pelham 1-2-3 with about $1M are the highlights of the weekend. The complete Movieline International film report will be sent Sunday.

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BRUNO filming facts and inside information

Sacha Baron Cohen operates a bit like the titular character in "The Wizard of Oz": The secrets should remain hidden behind the curtain. When Baron Cohens "Borat" was released three years ago, the British comedian and his filmmaking team protected their production process the way Coca-Cola guards its recipe. On Monday, however, "Brüno" producer and distributor Universal Pictures released production notes that provided a rare glimpse into how Baron Cohen assembled his July 10 release over the course of 19 weeks of filming. The notes reveal that there were numerous clashes with authorities, police pursuits, various disguises and a dangerous mob at the films concluding scene at a mixed martial arts event. Their mantra, learned making "Borat": “Know and obey the law, and always have an escape plan.” If the production information is to be believed, Baron Cohen barely got out alive from any number of threatening situations. "The crew found themselves receiving calls from the FBI warning of death threats and dodging clenched fists, angry mobs and loaded guns at every step of the way," the notes say. (LOS ANGELES TIMES)

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PUBLIC ENEMIES REVIEW

It was the movies that killed John Dillinger -- Gangster No. 1 until he was gunned down outside a Chicago theater after taking in the pictures one hot night in 1934 -- and it was the movies that brought him back to life. More than once. But this time its different. This time Michael Mann is in charge.Win, lose or draw, Mann, director of "Heat," "Ali," "The Insider" and the current "Public Enemies," is inescapably one of the masters of modern American cinema. Hes a restless soul, a striver, pushing his work toward dramatic intensity and the recapturing and recasting of reality. Mann often wants to do traditional films but do them differently, do them better, enabling the audience to feel both the newness and the tradition. With "Public Enemies," he has made an impressive film of great formal skill, one that inescapably has a brooding dark-night-of-the-soul quality about it. (LOS ANGELES TIMES)

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THE GREEN HORNET & SONY RELEASE CHANGES

Columbia Pictures has moved director Michel Gondrys comic book adaptation The Green Hornet back two weeks from June 25, 2010 to July 9, 2010. It was a move to make room for the studios all-star comedy Grown Ups , which was moved from March 12 to June 25, 2010. While no other film is scheduled for June 25th at this moment, Toy Story 3 is opening the week before and The Twilight Saga: Eclipse just five days later. Opening the same week as "Hornet" are Robert Rodriguezs Predators and the animated Despicable Me.

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HARRY POTTER ADVANCE TICKET SALES

Harry Potter and the Half-Blood Prince does not open for another two weeks, but it’s already 27% of ticket sales on Fandango. Interesting facts: 87% of fans said they would see a third Transformers film - even if, for some reason, Megan Fox weren’t in the movie. 69% said they would see a third Transformers film - even if, for some reason, Shia LaBeouf weren’t in the movie. 59% of fans planning to see Ice Age 3 this week say the 3D presentation is an important factor in their decision to see the movie.

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Latest Release Changes


	Armored Rated NR New Date: 12/4/2009 Wide Old Date: 9/18/2009
	Grown Ups Rated NR New Date: 6/25/2010 Wide Old Date: 3/12/2010
	Hard 10 Rated NR New Date: 3/12/2010 Wide
	Open Road Rated NR New Date: 8/28/2009 Limited
	Resident Evil: Afterlife Rated NR New Date: 9/17/2010 Wide
	Season Of The Witch Rated NR New Date: 3/19/2010 Wide
	The Green Hornet Rated NR New Date: 7/9/2010 Wide Old Date: 6/25/2010
	the Karate Kid Rated NR New Date: 6/11/2010 Wide
	Beeswax Rated NR New Date: 8/7/2009 NY
	Crude Rated NR New Date: 9/9/2009 NY

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Box Office Comparison

Week
25

16.4% YTD
Current Year YTD Gross: $5,041.1M Attendance: 685.9M Avg Tkt Price: $7.35	Prior Year YTD Gross: $4,330.8M Attendance: 603.2M Avg Tkt Price: $7.18

Week
24

16.4% YTD
Current Year YTD Gross: $4,729.2M Attendance: 643.4M Avg Tkt Price: $7.35	Prior Year YTD Gross: $4,061.4M Attendance: 565.6M Avg Tkt Price: $7.18

Week
23

18.6% YTD
Current Year YTD Gross: $4,508.6M Attendance: 613.4M Avg Tkt Price: $7.35	Prior Year YTD Gross: $3,801.5M Attendance: 529.5M Avg Tkt Price: $7.18

Week
22

19.6% YTD
Current Year YTD Gross: $4,257.7M Attendance: 583.2M Avg Tkt Price: $7.30	Prior Year YTD Gross: $3,559.6M Attendance: 495.8M Avg Tkt Price: $7.18

Week
21

21.8% YTD
Current Year YTD Gross: $4,018.4M Attendance: 550.5M Avg Tkt Price: $7.30	Prior Year YTD Gross: $3,299M Attendance: 459.5M Avg Tkt Price: $7.18

Week
20

21.9% YTD
Current Year YTD Gross: $3,751.6M Attendance: 513.9M Avg Tkt Price: $7.30	Prior Year YTD Gross: $3,078.5M Attendance: 428.8M Avg Tkt Price: $7.18

Week
19

22.1% YTD
Current Year YTD Gross: $3,553.6M Attendance: 486.8M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,911.2M Attendance: 405.5M Avg Tkt Price: $7.18

Week
18

24.2% YTD
Current Year YTD Gross: $3,350.1M Attendance: 458.9M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,697.3M Attendance: 375.7M Avg Tkt Price: $7.18

Week
17

22% YTD
Current Year YTD Gross: $3,143.8M Attendance: 430.7M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,576.1M Attendance: 358.8M Avg Tkt Price: $7.18

Week
16

22.3% YTD
Current Year YTD Gross: $2,995M Attendance: 410.3M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,449.5M Attendance: 341.1M Avg Tkt Price: $7.18

Week
15

22.2% YTD
Current Year YTD Gross: $2,846.8M Attendance: 390M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,330.2M Attendance: 324.5M Avg Tkt Price: $7.18

Week
14

20.5% YTD
Current Year YTD Gross: $2,656.3M Attendance: 363.9M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,204M Attendance: 307M Avg Tkt Price: $7.18

Week
13

18.3% YTD
Current Year YTD Gross: $2,438.3M Attendance: 334M Avg Tkt Price: $7.30	Prior Year YTD Gross: $2,061.9M Attendance: 287.2M Avg Tkt Price: $7.18

Week
12

18.7% YTD
Current Year YTD Gross: $2,246.4M Attendance: 305.6M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,892.5M Attendance: 263.6M Avg Tkt Price: $7.18

Week
11

22.2% YTD
Current Year YTD Gross: $2,101.3M Attendance: 285.9M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,719.2M Attendance: 239.4M Avg Tkt Price: $7.18

Week
10

24.4% YTD
Current Year YTD Gross: $1,960.2M Attendance: 266.7M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,575.7M Attendance: 219.5M Avg Tkt Price: $7.18

Week
9

24.8% YTD
Current Year YTD Gross: $1,806.2M Attendance: 245.7M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,447M Attendance: 201.5M Avg Tkt Price: $7.18

Week
8

27.3% YTD
Current Year YTD Gross: $1,661.1M Attendance: 226M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,304.4M Attendance: 181.7M Avg Tkt Price: $7.18

Week
7

33.4% YTD
Current Year YTD Gross: $1,475.7M Attendance: 200.8M Avg Tkt Price: $7.35	Prior Year YTD Gross: $1,106.2M Attendance: 154.1M Avg Tkt Price: $7.18

Week
6

8.6% YTD
Current Year YTD Gross: $1,220.7M Attendance: 167.4M Avg Tkt Price: $7.29	Prior Year YTD Gross: $1,124M Attendance: 156.5M Avg Tkt Price: $7.18

Week
5

6.6% YTD
Current Year YTD Gross: $844.8M Attendance: 115.9M Avg Tkt Price: $7.29	Prior Year YTD Gross: $792.2M Attendance: 110.3M Avg Tkt Price: $7.18

Week
4

16.5% YTD
Current Year YTD Gross: $675.7M Attendance: 92.7M Avg Tkt Price: $7.29	Prior Year YTD Gross: $580M Attendance: 80.8M Avg Tkt Price: $7.18

Week
3

30% YTD
Current Year YTD Gross: $468.5M Attendance: 64.3M Avg Tkt Price: $7.29	Prior Year YTD Gross: $360.5M Attendance: 50.2M Avg Tkt Price: $7.18

Week
2

4.4% YTD
Current Year YTD Gross: $196.4M Attendance: 27.3M Avg Tkt Price: $7.19	Prior Year YTD Gross: $188.1M Attendance: 26.2M Avg Tkt Price: $7.18

Week
1

-18.1% YTD
Current Year YTD Gross: $110.1M Attendance: 15.3M Avg Tkt Price: $7.19	Prior Year YTD Gross: $134.5M Attendance: 18.7M Avg Tkt Price: $7.18

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